About

DDC - Full Stack Engineer

Greetings! I’m DDC, a passionate full stack engineer with over 9 years of experience building scalable web applications and services. I specialize in creating elegant, performant solutions across various domains including retail systems, e-commerce platforms, and marketing technology.

Skills and Expertise

My technical toolkit spans both frontend and backend technologies. On the frontend, I’m proficient with React, Redux, Angular, TypeScript, and Emotion CSS-in-JS for building dynamic user interfaces. For backend development, I leverage Java, Spring Framework/Boot, REST APIs, and NestJS. I’m experienced with database technologies including MySQL, PostgreSQL, and Clickhouse for analytics. My cloud infrastructure knowledge includes AWS Lambda, ECS/Fargate, EventBridge, and S3/Firehose.

Professional Journey

Automattic (2020-2025)

At Automattic, I worked on WordPress.com Growth projects where I architected component-based UIs with ReactJS/Redux for the plans page, leading to 47% improvement in purchase conversions and 50% reduction in support tickets. I led a 4-person team to deliver BuiltByWordpress Express service with dynamic pricing and multi-step onboarding.

My most challenging project was an AI Email Marketing Platform where I designed a unified interface for AI integrations (Anthropic-Claude and OpenAI-ChatGPT), built responsive frontends with ReactJS/TypeScript, and implemented event-based data pipelines integrating multiple sources with a customer segmentation engine. I worked with Clickhouse to build columnar efficient data stores for real-time analysis of email campaign performance.

Enactor (2018-2020)

As a Senior Software Engineer at Enactor, I led an 8-person cross-border team building a React-based UI Layer for retail POS systems. We developed a modularized codebase using Lerna/webpack to facilitate decoupled logic and high cohesion. I also worked on an E-Commerce platform implemented from scratch using React, Flux, and Webpack.

Avtra (2017-2018)

At Avtra, I focused on building passenger checkin systems and ticket booking platforms for the airline industry. I performed full stack development with primary involvement in backend technologies including Java 8, Spring Boot, and Spring Security.

Virtusa (2016-2017)

I began my professional career at Virtusa developing an innovative dashboard platform with AngularJS frontend and Spring REST backend. I implemented and managed app integration using RabbitMQ and multiple disparate hosts and clients using AMQP protocols.

Innovation and Problem-Solving

One of my most significant technical challenges was building a hyper-personalized email system at Automattic. Working in a three-person team, I helped architect data pipelines to sync and process massive volumes of customer data from diverse sources. I built a scalable data validation layer as a serverless component and implemented an SQS queue system to manage high-volume data flow without loss. This directly contributed to our email personalization achieving approximately 18% lift over standard templates.

Collaboration and Leadership

Throughout my career, I’ve grown from an individual contributor to a team leader who can both architect systems and help other developers succeed. At Enactor, I drove company-wide JavaScript/React knowledge discovery as a trainer and reviewer. At Automattic, I led multiple teams through high-velocity product changes while maintaining code quality and performance.

Continuous Learning

I’m passionate about staying at the forefront of technology, constantly expanding my skill set across both frontend and backend domains. I find the most reward in building abstractions that solve complex problems in elegant ways—whether that’s component architectures, data pipelines, or API interfaces.

Get in Touch

Looking for a seasoned full stack engineer to help bring your digital vision to life? I’d love to connect and discuss how my experience might benefit your team or project.

Let’s build something impactful together!